Dubai Brownie will be on the Crumbl Cookies weekly rotating menu the week of August 18-23, 2025.
On Monday, June 30th, 2025 Sawyer Hemsley, the creator of the Crumbl Cookies rotating menu, posted this on Instagram – “DUBAI BROWNIE ASMR [coming soon to a @crumbl near you.]
We have reason to believe the week of August 4-9, 2025 is treat us with a Dubai Chocolate flavored cookie or dessert at Crumbl Cookies locations. We believe this because there is a “New Dessert Cake” listed on the Spoilers and the Dubai Chocolate Brownie was a very viral tester dessert during the week of Wednesday, June 11th, 2025. There have been some comments made in private message boards that Dubai Chocolate is coming to Crumbl at their peak time for business.
When looking at Google Trends, the searches for Crumbl peak in the months of August and September and then decline all the way into the holiday season. To maximize profits and sell the most Dubai Chocolate desserts, it would make sense to tease this viral sensation and then release it during the final week of vacations for families before going back to school. This will seem nostalgic to Crumbl as this was how they really became a nationwide company with a huge summer in 2021. The difference in 2021 was the fact that every week gave us 4 or 5 brand new cookies. New always sells. “Remember when we used to go to Crumbl every week, during/after the Pandemic, to try the new flavors?” You can recreate this Crumbl!
