Crumbl Celebrity and Influencer Partnerships & Collabs

For years, Crumbl Cookies refused to work with influencers or celebrities as they wanted to grow the brand organically. During the summer of 2023 sales plummeted and Crumbl Cookies had to adjust their business model. They rebranded to Crumbl, started offering other dessert items and partnered with celebrities and influencers.

An upcoming Beetlejuice Cake is going to be on the rotating menu for the week of September 2-7, 2024. When we get more information, we will post it here.

The first major partnership was the Willy Wonka Red Velvet Sandwich cookie. This sandwich cookie was available during the week of the Wonka movie release in mid December 2024.

The second major partnership was with Olivia Rodrigo with the GUTS cookie. This partnership and collab was announced on Friday, February 16th, 2024. Over the course of her tour, Rodrigo often posted TikToks and Instagram stories eating her GUTS cookie.

The third major partnership was with Kylie Jenner and Kylie Cosmetics. This partnership was announced on Kylie Jenner’s Instagram account on Monday, July 22nd, 2024. The collab was a one day event at the West Hollywood Crumbl with these six (6) flavors:

  • confetti cake batter
  • “Kylie’s” pink sugar
  • banana caramel
  • churro con leche
  • snickerdoodle cupcake
  • milk chocolate brownie

The fourth major partnership was with the Beetlejuice team to make the Beetlejuice Cake in early September 2024 for the release of the Beetlejuice movie.