On Friday, January 31st, 2025, Crumbl announced their “first ever red box” on their Instagram Story. This was the annoucnement
There has been quite the debate about the ribbon or box printed on the box. Some are even calling it “bow-gate”. Here are a few comments:
- The bow screams more Christmas than valentines. Minus the bow(or if the bow was the style of traditionally bows they put on Valentines items), I’d agree on how it’s more fitting for valentines imo.
- Wait what is considered the traditional valentines bow if that isn’t it? When I think of “Christmas style” bows I think of either the ribbon “star shape” bows people put on gifts or the thick bows like you might see on a wreath. But to me this box is all Valentines style.
- After thinking about it, I’m specifying the wrong word. The ribbon specifically and not the bow itself. You see how the bottom two portions are cut in that V manner. The V manner ribbons are more prominent for Christmas style decorations/decor while valentines traditionally has a flat end to a ribbon OR is tightly wrapped and the ribbon isn’t hanging 💝 < like so while Christmas ones have more of a “flowy” presentation. My knowledge comes from my place of employment.
It will be interesting to see if there is a secondary marketplace to get these Crumbl red boxes if stores happen to run out. What is interesting about the Crumbl box situation is stores have to order them by the pallet. Based on historical sales, they order boxes on a monthly, quarterly or yearly basis. It may be the case that Crumbl Corporate allocated a certain number of red boxes to each sales tier store and they can simply sell through the boxes over the course of the weeks of February and March. If sales are very, very good, the red boxes are going to run out quick and you may have to go to eBay, Facebook marketplace or somewhere else online to get your limited edition Crumbl red box.
For the first time ever, Crumbl Cookies locations nationwide will be using boxes that are not pink. During Valentine’s Week 2025, Crumbl will have red boxes that look like this:
If you want to see the Valentine’s Day menu at Crumbl Cookies over the years, click this link.