With a population just under 50,000 and just off Interstate 95, it makes sense that a Crumbl Cookies location would do very well in Wilson, NC. Much like Rocky Mount, NC (also without a Crumbl), there is not a Crumbl Cookies location with an hour of Wilson. The closest is Wake Forest, NC and that is over an hour drive away. One would think there would be a Greenville, NC Crumbl as well with ECU being in the town of Greenville, but that has not opened either.
It is likely the case that the franchise partner group that owns the territory owns Rocky Mount, Wilson, Goldsboro and Greenville. There have been no major news announcements about a grand opening for any of these eastern North Carolina towns. As soon as we learn more about the exact address and the grand opening date for Crumbl Cookies in Wilson, North Carolina, we will update this page. As for now, the earliest a Crumbl location will come to Wilson is likely in the Winter or Spring of 2024 because the buildout period is often over six (6) months and most franchise partners are not going to open a new store during the holidays.