UPDATE: Now that the Kardashian and Jenner Crumbl Cookies are no longer available, diehard fans are asking when the cookies will come back to the rotating menu. This was the most successful week in history for most Crumbl locations so it will likely be the case that you see some of the cookies on the menu in the future. It is highly unlikely we will ever see all six (6) of them on the menu together again. Look for Hometown Picks at your local Crumbl if you want some of these desserts or cookies in the future.
We are getting many questions asking of the Kardashian cookies are still available at Crumbl Cookies locations? And, if not, why? This was a great opportunity for Crumbl to reach a new fanbase but many of them do not realize that the cookies rotate or change every single week. This is the confusion with Kardashian and Jenner fans going into Crumbl locations looking for the Kardashian and Jenner cookies. These cookies will not be on the rotating menu again for the foreseeable future. In the meantime, go to our homepage to see what Crumbl Cookies and desserts are available today.
The week following Kardashian & Jenner collab week, most Crumbl Cookies locations saw a 25% to 50% jump in sales over the week prior to collab week. This means Crumbl retained a very large percentage (almost half for some stores!) of those new customers. We will track to see if that sales trend continues into May 2025. We have learned that slow and mid tier sales stores are doing very poorly after Kardashian week. Some are reporting sales down significantly when compared to the same week one year ago. We will continue to track this as the search trends are pointing towards lower sales heading into the summer months.
Almost a full month after the Kardashian cookies and desserts were available, there are still thousands of Google searches each week asking if the Kardashian and Jenner desserts are coming back to Crumbl next week. This is fascinating human behavior. We will see how long this persists until they realize the cookies rotate each week to different flavors that are preset months in advance.
Now that Crumbl knows how valuable the Kardashian brand is, it will be interesting to see if they offer them a stack. Mother’s Day is just around the corner and all the Kardashians and Jenners not named Kendall are mothers. Wouldn’t it make sense for them to promote Crumbl Cookies as a Mother’s Day gift?
You can read about all the Crumbl Celebrity, Influencer and Brand partnerships here.
There were some Crumbl stores that went a little rogue and sold the Kardashian and Jenner cookies on Tuesday, April 15th, 2025. Stores often sell through on Monday with last weeks flavors but it has not been the case that stores continue this through Tuesday, Wednesday or even Thursday. This is likely because these were so popular that even the slowest stores are going to get their fair share of the pie while the busiest stores sold out last weekend. Wednesday, April 16th, 2025 is Hometown Customer Hometown Pick day at Crumbl so it will be interesting to see if stores continue to run the Kardashian cookies and desserts on Wednesday.
By far the most popular Internet response was the lack of flavor and taste to Kourtney’s Flourless Chocolate Cake (LTO). This is why your cake might have tasted poorly. Here are some of the reactions:
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There will be special Kardashian boxes at Crumbl during the week of April 7-12, 2025. Find all spoilers and next weeks Crumbl flavors here.
These are the Kardashian and Jenner Crumbl Cookies flavors:
- Kourtney’s Flourless Chocolate Cake (LTO) – gluten-friendly, not gluten free!
- Kris’ Classic Yellow Layer Cake (LTO)
- Kim’s Snickerdoodle Crumb Cake Cookie
- Khloe’s Cookies & Cream Skillet
- Kendall’s Cookie Dough Cupcake Cookie
- Kylie’s Pink Confetti Sugar Cookie
- Double Chocolate Chip Cookie
Nutrition info, including total calories, total fat and sugars, for each of the desserts/cookies is listed below.
While there was an attempt at a boycott of the Kardashian and Jenner Crumbl Cookie flavors, it did not hold any weight. This was one of the busiest weeks at Crumbl in several months. Many stores had their best week since last September. It will be interesting to see if this momentum continues into Easter week at Crumbl.
We do not know which Kardashian or Jenner is associated with each cookie or dessert but as soon as we learn which ones are for Kris Jenner, Kylie Jenner, Kendall Jenner, Khloe Kardashian, Kim Kardashian and Kourtney Kardashian we will label them on this page.
In years past, Crumbl Cookies has made it a point that they were unwilling to pay influencers and/or promoters. It is highly unlikely that the Kardashians are simply doing Crumbl Cookie flavors during the second week of April out of the kindness of their hearts. We have no visibility on the payment or cost of this promotion but any numbers will be extremely high. It has been reported that Kylie Jenner receives almost $2.5m for each promoted Instagram post/story. Multiply that by all the Jenners and Kardashians and and we are looking at an investment of around $10-$15 million just for their Instagram influence.
The nutrition information for each Kardashian or Jenner cookie or dessert is as follows:
- Kris’ Classic Yellow Layer Cake (LTO)
- Kourtney’s Flourless Chocolate Cake (LTO) – gluten-friendly, not gluten free!
- Kendall’s Cookie Dough Cupcake Cookie
- Kim’s Snickerdoodle Crumb Cake Cookie
- Khloe’s Cookies & Cream Skillet
- Kylie’s Pink Confetti Sugar Cookie
All signs are pointing to the Mystery Week of April 7-12, 2025 to be the week of the Kardashians’ favorite cookies. Note there has already been a Kylie Cosmetics Collab with Crumbl that had the following cookie flavors:
- confetti cake batter
- “Kylie’s” pink sugar
- banana caramel
- churro con leche
- snickerdoodle cupcake
- milk chocolate brownie
There was a rumor that the Limited Time Offer (LTO) dessert with the cookies is going to have honey related. We would assume it will be a honey butter cake of some type. Will we see Kris Jenner, Khloe, Kourtney and Kim’s favorite cookies and/or desserts as well?
