We have learned that the November 3-8, 2025 Partnership Collab will be a Martha Steward collab. There will be special six pack yellow Crumbl boxes. Here is the lineup for the Martha Stewart Crumbl week:
November 3-8, 2025
- New York Cheesecake – A classic New-York style cheesecake in a graham cracker crust garnished with fresh strawberries
- Classic Fudge Brownie – A fudgy brownie finished with a glossy chocolate glaze and white chocolate drizzle
- Martha Stewart’s Chocolate Chip Cookie Thins – Delicately crisp cookies with caramelized edges, chewy centers, and semi-sweet chocolate chips
- Coconut Layer Cake – A tender white cake layered with vanilla mousse and finished with toasted coconut for a delicate crunch
- Pumpkin Sheet Cake – A spiced pumpkin sheet cake crowned with vanilla bean cream cheese frosting and a buttery brown sugar streusel
- Mile High Lemon Pie – A bright lemon filling in a golden shortbread crust, topped with lofty whipped cream and a slice of fresh lemon
- Chocolate Tart Cookie – A chocolate cookie crust filled with silky fudge and chocolate mousse topped with whipped cream
The initial information sent to Crumbl employees:
- New York Cheesecake (NCD) – This cheesecake isn’t sold in its baking cup — it’s peeled off! I cannot quite remember how the topping is, but I believe it’s similar to the cookie.
- Secret Cookie with Sea Salt Topping – This comes with two thin chocolate chip cookies sprinkled with some salt, put in a sleeve and sold together as if one dessert. An important note is that these cookies don’t come in the mini size.
- Coconut Cake (NCD) – This is mostly like a normal cake, but the frosting on the bottom layer is identical to the top! It’s sprinkled with toasted coconut.
- Lemon Meringue Pie (NCD) – This pie has a central filling surrounded by a crust. It is topped with seven full whipped cream swirls (1 in the middle surrounded by 6 others) and a lemon sticking out of the central one.
- Chocolate Tart (NCD) – This is a “pie cookie” topped with chocolate filling, then chocolate frosting. It has 7 single dollops of whipped cream on top of the frosting.
- Pumpkin Bread (NCD) – This is more like a pumpkin cake, in a square mold like a pumpkin square. It has thick frosting on top, and then a sprinkle of what looks like cake crumbs.
- Iced Brownie (NCD) – This brownie is topped with chocolate frosting then drizzled horizontally with white chocolate. The frosting is pulled vertically to produce a “feathering” effect.
As we learned more and get pictures, we will update this page.
There was much controversy within Crumbl in terms of the rollout of the Free Chocolate Chip Cookie Thins. It is known that franchise partners did not know about the rollout of this promotion until Tuesday night. This gave Crumbl Crew teams throughout the United States less than 48 hours to prepare to give away free cookies to anyone.
To escalate the situation, the only way customers could get the free cookie thins was to come into the store and ask an employee. Part of the efficiency of the Crumbl business model is employees often only speak to customers when giving them their cookies. Not only are you giving away free cookies, you are causing a huge surge in labor costs because the baker can no longer ball the dough because she has to talk to customers asking about the free cookies.
While this was a very difficult situation for thousands of Crumbl Crew members around the country, it was an even harder pill to swallow for Crumbl franchise partners. These franchisees didn’t get any say in the promotion. They had to give away thousands of free cookies and suffer the costs of labor and goods. This comes in a year when Crumbl sales have been terrible other than collab/promo weeks or Dubai chocolate weeks. To say that franchise partners were frustrated is to put it lightly.
The icing on the cake was Crumbl Corporate created an Encore Week! for the Martha Stewart’s Chocolate Chip Cookie Thins because they were so popular. The same cookies that were given away for free were popular?
For all Crumbl Spoilers and future flavors, go to our page.