UPDATE: Cinnamon Squares will return to the rotating Crumbl Cookies menu April 15-20, 2024 with a slight upcharge. Sales of cinnamon squares were very good at many locations which is why this is returning to the rotating menu after being on the menu from January 22-27, 2024. There will also be a family-sized shareable Cinnamon Square that comes to the catering menu in the very near future.
After the Cinnamon Squares running on the main Crumbl rotating menu, several locations throughout the United States ran the Cinnamon Square as their mystery cookie. It seems to be the case that the Tres Leches Cake was more popular than the Cinnamon Squares.
During the week of January 22-27, 2024 Crumbl will be running Cinnamon Squares on the rotating menu at a price point that is slightly higher (+$0.49) than the normal rotating cookies. Here is a review from a redditor, “I was a little worried, but really happy with both of these! It’s rare for me to go back, but I may go back towards the end of the week and get more. It depends on if I get more Krispy Kreme Biscoff donuts before they’re gone 😛 The Cinnamon Square is huge, has a cakey texture and tastes very buttery, and the cream cheese frosting is on point. I know people complain about the upcharge, but considering it’s portion size I think it’s worth it. It reminds me of the French toast “cookie”.”
During the week of December 11-16, 2023 Crumbl added Maple Cinnamon Squares to the testing stores. The recipe was changed slightly and the addition of Maple Cinnamon Squares was based on customer feedback after the first test.
The price of a Crumbl Breakfast Cinnamon Square is the same as a cookie. You can get them in singles, 4-packs, 6-packs and 12 packs. It is likely harder to get a party pack as it is a tester and once they are sold out before 11am each morning, they are sold out for the day. Here are the locations testing the Cinnamon Squares:
- Fishers, IN
- Naperville, IL
- Lubbock, TX
- Palm Beach Gardens, FL
- Portsmouth, NH
- Kennewick, WA
- Avondale, AZ
- Castle Rock, CO
- Apple Valley, CA
@sawyerhemsley COOKIE TALK 👨🏻🍳🍪 Follow my new IG broadcast channel for the full version of this video and all the latest @Crumbl Cookies ♬ original sound – Founder of Crumbl
@sawyerhemsleyCINNAMON SQUARES: PART 2 😋♬ original sound – Founder of Crumbl
Crumbl has taken a number of major marketing and operational steps to increase business after sales slowed during the summer of 2023. The latest “test” is cinnamon squares breakfast available from 8:00 am to 11:00 am. It is quite obvious that Crumbl does not sell many cookies before lunch. During the lunch push and the after school push Crumbl sees a jump in sales but from 8:00 am to 11:00 am most stores are happy to sell 100 cookies even if they sell 1500+ in a single day.
Note that this has started testing in September of 2023 but will likely roll out to most stores sometime in the fall or winter of 2023. When we find pictures of the Cinnamon Squares we will be sure to add them here. We will also update this page with any future information about Crumbl’s Cinnamon Squares including price, availability and pack size.