During the second Mini Monday, April 29th, 2024, Crumbl fans are not able to order minis in the app. In fact, there is nowhere mentioning Mini Monday at all in the Crumbl app. Also, the family sized Tres Leches shareable cake is also not showing up in the app.
Originally, Crumbl was going to run a weeklong campaign with only mini cookies in April 2024. Instead, Mini Mondays was created as an alternative. Mini Mondays are every Monday through the summer of 2024 in which customers will be able to purchase 3, 6 or 12 packs of minis.
Crumbl Cookies Mini Week was April 22-27, 2024 which happened to coincide with the first Crumbl Mini Mondays campaign that will run from late April through the end of the summer. The price points for the cookies will likely be around a 3 pack being $9.99, a 6 pack being $16.99 and a 12 pack being $29.99
We assume minis will be available along with full sized cookies, but there has been a rumor that only minis will be available on Mini Mondays. We will clarify and update when that information becomes available. To clarify – Monday they will offer minis AND regular size cookies. The rest of the week will just be regular size. Monday will be the only day you can get the mini packs.
This comes at a time when Crumbl Corporate is very concerned about the potential for lagging summer sales similar to 2023. During the week of 4/20 in 2023, Crumbl ran Oreo Birthday Cake and it was not nearly as popular as in years past. This lead to a horrible summer and end to 2023. Fast forward to this year and sales during the week of 4/20, with Oreo Birthday Cake on the menu, have been less than stellar. Crumbl isn’t going to go down without a fight this summer so they are offering minis every single Monday.