Crumbl has pulled back the curtain and has shown diehard fans what they are planning to offer in their dessert lab. The most popular dessert has been the Hot Chocolate Cookies & Cream Cup. This non cookie dessert (NCD) is not a hot chocolate drink. Think of a dessert cup with some sprinkles and fruit on top. The dessert is described as “layers of hot chocolate mousse, crunchy cookies & cream streusel, and dark chocolate cake all topped with a fluffy marshmallow whipped cream, toasted marshmallows and a drizzle of chocolate.”
Crumbl fans love all things S’mores at Crumbl so it would make sense to offer more desserts with toasted marshmallows. This types of cup desserts are sure to be a hot seller at Crumbl locations nationwide. In fact, they are so popular in the Dessert Lab rankings, we expect them to be on the rotating menu by November or December of 2025.
