It looks like Crumbl has hit their stride. Beginning in August 2025, Crumbl locations will start offering three (3) brand new cookies or non cookie desserts along with three (3) cult classics. They will also continue the rotation of Milk Chocolate Chip and Semi-Sweet Chocolate Chunk. This is absolutely brilliant.
Crumbl can now market it as the 4-pack of new cookies or the 4-pack of cult classics. During the week of August 11-16, 2025 you can get the 4-pack of cult classics which will be Birthday Cake Cookie, Chocolate Cookies & Cream Cookie, Dulce De Leche Cookie and Milk Chocolate Chip. That’s is a pretty darn solid 4-pack. Or!
You can get the “Brand New 4-Pack” which will be Peanut Butter Pretzel Brownie (NCD), Carlota de Limon (NCD), the new secret cookie and Milk Chocolate Chip. What a new taste tester 4-pack!
Along with celebrity and brand partnerships, this new rotation of brand new desserts along with cult classics is going to lead to a lot of 4-packs of Crumbl Cookies sold. With the 3 brand new and 3 cult classics, there will also be many mini 3-packs solid as taste testers.