UPDATE: During the week of April 21-26, 2025 the Crumbl Hometown Customer pick will be one of the seven (7) rotating desserts and cookies on the menu.
The Crumbl app update in early August 2024 is slowly rolling out to every Crumbl loyalty rewards member. If you have not receive the update and do not see Hometown Picks by Friday, August 9th, 2024, it might be worth a try to restart your phone or delete the app and redownload it.
Frequently Asked Questions
- Can I see Hometown Picks if I am not a Silver member or higher? No. Only rewards members that are silver tier or higher can vote and see Hometown Picks at Crumbl locations.
- Are Hometown Picks changed every week? No. Hometown Picks are changed monthly but some Crumbl locations may add leftover flavors from last week as Hometown Picks on Monday and Tuesday of the following week.
We have learned that Rewards Members of the Silver tier or higher can vote on more than one cookie as their Hometown Pick.
In the first few weeks of Hometown Picks, with the app still being released to all users, the highest number of votes we have seen is 32. As more people get the app update, we expect to see Hometown Picks votes in the 100s and potentially the 1000s.
Franchise partners and owners can now choose “hometown picks” in which they can add as few as one (1) or up to 15 cookie flavors or desserts in addition to the six (6) being rotated on the weekly menu. This means you could walk into a Crumbl and see as many as 21 cookies or Limited Time Offer (LTO) desserts on the menu. It will be interesting to see how this plays out.
We have learned that Crumbl Rewards Members of the Silver tier or higher will be able to vote on Hometown Picks. There will also be a map to help loyal Crumbl customers find their favorite flavored cookies and desserts.
New rewards program. What do you think?
byu/penelopecherri inCrumblCookies