UPDATE: The Dubai Brownie will be on the Crumbl weekly rotating menu at all locations during the week of August 18-23, 2025.
Now that Dubai Brownie is on the weekly rotating menu, many diehard fans want to know if this dessert will freeze well. Those that tested the brownie stated it was a more crisp texture meaning it would freeze and thaw well. If you find you love this dessert, freezing 12 or 24 might be a great way to enjoy the Crumbl Dubai Brownie when no one else can.
On Monday, June 30th, 2025 Sawyer Hemsley, the creator of the Crumbl Cookies rotating menu, posted this on Instagram – “DUBAI BROWNIE ASMR [coming soon to a @crumbl near you.]
Here are some more detailed pictures of the Crumbl Dubai Chocolate Brownie and what it looks like inside. These pictures will show you how much of a layer the pistachio topping is on top of the brownie.
Beginning June 24th, 2025 all Shake Shack locations will begin selling a Dubai Chocolate Pistachio milkshake. For reference, they began testing this dessert on Monday, April 7th and in late June it came to the Shake Shack menu. It is a limited time offer and stores will only sell so many shakes a day, so get yours early. Part of the reason Dubai Chocolate is so popular is there is a global shortage of pistachios making a supply/demand imbalance. Do not look for Dubai Chocolate desserts to go down in price anytime soon.
In mid June 2025 we are all patiently waiting to see where any Dubai Chocolate dessert shows up at a Crumbl testing location. In the meantime, we hope to all see this in our local bakery:
The morning of Saturday, June 14th, 2025 begins with Dubai Chocolate Brownie on the Crumbl Map at the Westchase, Texas store and the Minnetonka, Minnesota store. Remember, tester picks will be available while supplies last. By 4:00 pm cst both locations were sold out of the Dubai Chocolate Brownie dessert. Now we have to wait and see when it comes to the rotating menu at all Crumbl locations. Maybe the Dubai Chocolate Cheesecake (LTO) will be a tester next week?
Many are asking what happens after Crumbl tests a dessert. Crumbl takes the survey data along with sales data to determine if the dessert should be selected for the weekly rotating menu in the future. There are many considerations that factor into the decision. The reason we believe Dubai Chocolate will be on the Crumbl rotating menu sooner rather than later is the fact that all testing locations completely sold out. This means that every single ingredient purchased for this dessert was used. This is how a business profits. Crumbl cannot pass up the opportunity for a viral sensation such as Dubai Chocolate to sit on the sidelines. This will be the biggest dessert since the first time they released Tres Leches Cake; likely bigger.
The Dubai Chocolate Brownie was available as a Crumbl tester dessert beginning Wednesday, June 11th, 2025. Both the full sized Dubai Chocolate Brownie (+$1.99) and the mini Dubai Chocolate Brownie (+$0.99) were available at testing locations that could be found on the Crumbl Flavor Map.
Flavor reviews for the Dubai Chocolate Brownie at Crumbl Cookies tester locations:
- I drove an hour to a testing location to get this brownie. It was delicious and I’m so glad I got 2. The $2 upcharge is kind of crazy but I would pay it again 😭😭 the brownie was soft, doesn’t have chunks like the cookies and cream or peanut butter brownies. The pistachio flavor was very very subtle but the filling was nice and crunchy and the chocolate on top was hard, almost reminded me of the chocolate shell that you put on ice cream, had such a nice bite. Ugh it was delicious. 10/10. Hope they put it on the menu soon so I can have it again
- Its soooo weird but its REALLY good its just an insane texture i didnt really ever expect to eat lmao its not sickly sweet because its pistachio, so if youre expecting frosting thats where people tend to feel a little disappointed. Its truly ground pistachio paste mixed with small shards of crispy pastry (to explain it plainly) 😭🤍
- As you can see I went overboard, I would give the brownie a 7/10 it’s good but lacks crunch and I tasted a little bit of salt in some bites. The chocolate didn’t taste the best either I thought it would be sweeter. But hey you might like it!
- (i’ve never had Dubai chocolate before) 8.7/10 I was really cautious when getting this because I have never tried it before and I don’t think I’ve ever had pistachio either. I actually really liked it. I kept going in for another bite. I don’t know how to describe the flavor but it works well together! It kind of reminded me of the frosted mini wheats cereal along with a brownie. I would definitely get it again if it came on the lineup sometime. The ratio of everything is perfect.
- for those who wanted another dubai brownie angle! they portioned it perfectly!!! i’m so mad at myself for only buying 4 i should’ve bought 20
On the first day of testing, this dessert was so popular, it became the #1 searched for Crumbl related term. With this much success, we look for this dessert to hit the rotating menu within the next two (2) months. Hopefully sooner!
Many rave reviews including this one, “Just tried the testing Dubai chocolate brownie, I go to Dubai regularly and love the Dubai chocolate bar so this was a must and WOW 10/10!!! It was $2 up charge and tbh I’d of paid more!”
The Dubai Chocolate Brownie limited time offer dessert was tested at testing locations during the week of June 9-14, 2025, specifically, Wednesday, June 11th, 2025. Here is a review, “dubai brownie is so much better than i was expecting 😭 the crunch is crazyyyy.” It is described as, “a brownie with pistachio cream and roasted phyllo dough topped with milk chocolate! it is literally perfect.” Weirdly, Crumbl does not have the nutrition information or a dessert page made for this brownie quite yet. As soon as we get the nutrition facts, we will update this page. Note there is a $1.99 upcharge price for this dessert.
For those wanting to know where to get this dessert brownie at Crumbl Cookies as a tester in June 2025, here is the list of testing store locations:
- Vestavia Hill, AL
- Signal Nutte, AZ
- Queen Creek, AZ
- Bentonville, AK
- Jonesboro, AK
- Apple Valley, CA
- Mira Mesa, CA
- Palm Beach Gardens, FL
- Winter Park, FL
- Dyer, IN
- Fishers, IN
- Lake Charles, LA
- Hanover, MA
- Minnetonka, MN
- Madison, MS
- Mays Landing, NJ
- Dublin, OH
- Mason, OH
- Milford, OH
- Mt. Juliet, TN
- Lubbock, TX
- Mid County, TX
- Westchase, TX
- Bristol, VA
- West Alexandria, VA
- Kennewick, WA
- Silverdale, WA
Crumbl found great success with Limited Time Offer (LTO) desserts in 2024 so it comes as no surprise that they are testing many more. One of those that is in testing in April 2025 is the Dubai Chocolate Brownie. As we all know, anything that goes viral is fair game for Crumbl Cookies. Below you will find out more about the viral Dubai Chocolate and why it has become so popular in the United States.
Some reflection from a redditor:
- “Don’t get me wrong I’m extremely excited for this to release but based off the reviews I’ve seen so far the quality control with the proportions of the layers seems to be extremely inconsistent. Sometimes it’s a thick brownie base, sometimes it’s thin. Sometimes the pistachio filling is thick sometimes it’s thin. Sometimes the chocolate layer is thick, sometimes it’s thin. Every brownie looks different. I haven’t really seen it this bad with any other dessert other than this one. I wonder why.”
If the Dubai Chocolate Brownie gets through testing and goes on the rotating Crumbl Cookies menu, we will update this page with nutritional information and the upcharge price.
Viral Dubai Chocolate
If you’ve come across this post, you either know exactly what Dubai chocolate is and are drooling over the concept of it combined with brownies, or you have no idea what I’m talking about. Dubai Chocolate bars went viral in the past year, with recipe videos popping up on TikTok left and right. They’re a chocolate bar stuffed with a mixture of pistachio cream and kadayif, which is shredded phyllo dough. The combination is crunchy, creamy, and so outrageously delicious.
